Bio

Background and Format: The Metro newspaper launched in March 1999 as a free colour newspaper for morning commuters. It now has editions in London, Manchester, Liverpool, Newcastle, Leeds, Sheffield, Birmingham, Leicester, Derby, Nottingham, Cardiff (including Swansea and Newport), Bristol, Bath, Glasgow and Edinburgh. Metro issues tend to run from 56 to 100 pages but there is scope to go to 120 pages. Audience and Readership: More information on audience data is available on the parent outlet page.  Frequency: Daily (Monday to Friday) Circulation: More information on circulation figures is available on the parent outlet page. Ad Rates: For ad rates email displayadvertising@ukmetro.co.uk or phone +44 (0)20 3615 0507. Other Information: Metro is not just a London newspaper, it’s national and is distributed in 50 cities across the UK. When pitching in ideas, PRs should bear in mind that stories should appeal to a national readership.  Though the paper is distributed in a number of regions across the UK, regionalisation of stories is often not necessary. Metro is a national paper and covers national news. Sports stories will be the best for regionalisation.  The editorial team advises PRs to be upfront with information. The team is grateful to receive all relevant information for a particular story from the first point of contact. There is a news conference at 12pm and 5pm. It is usually best to approach the news desk between 10-11am or 2:30-4pm. Timing can be key for sending in a pitch. Journalists are happy to be asked about the best time to get in contact, particularly by those they are regularly in touch with. National newspapers will often be seeking stories that will hold. Metro will particularly be on the lookout for stories on a Sunday, for a Monday. Subject lines in press releases should be catchy. The news team will receive thousands of emails every day, so a subject line must stand out for a press release to be noticed. The editorial team may not provide an immediate yes or no response on a specific story. The team will be back in touch if a pitch is of interest and appreciates no more than one follow up call relating to a specific pitch. The team is always happy to be offered exclusive content. Stories broken earlier may still be considered, depending on the size and impact. Metro is happy to develop previously broken news. Emails should have all the relevant information and pictures/videos included.