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Background and Format: Nursing Times is a weekly magazine for nurses in the United Kingdom. The magazine and its website nursingtimes.net aims to publish original nursing research and a host of clinical articles for nurses at all stages in their career. Nursing Times also provides a professional and clinical news service; an extensive Opinion section with in-depth features on nursing issues and topics. The brand's website nursingtimes.net hosts a range of complementary material, including Breaking news Developments in clinical practice Sharing practice articles Highlighting best practice and innovation across the sector and Career development information There are also the Nursing Times Community Forums for discussing nursing related topics. Nursing Times has been in continuous publication since 1906 and is now published by EMAP Publishing Limited. In 2011, Nursing Times was re-launched with a greater focus on the needs of nurses. This included several new editorial features, including an in-depth news coverage, The Nursing Week, interviews and profiles of nurses, leadership advice and a new section giving practical tips on clinical concerns. Audience and Readership: Nurses in the United Kingdom Deadline: Weekly publication, Friday deadline Time of Publication: Tuesday Frequency: Weekly Ad rates: For ad rates here Other information: No generic email, best to contact the Editor directly at steve.ford@emap.com Top Tips for PRs: Read the magazine before pitching Think about the angle for Nursing Times: the team only wants to hear about nurses. Tell them in two lines what your pitch means for nurses. Nursing Times would like to hear from PRs about content with an 'edge' and are keen on exclusive stories, Nursing Times looks for as much exclusive content as possible. Nursing Times wants to enable conversation with readers and run a Twitchat every Wednesday, however they will not use Twitchat to sell buy may be open to sponsorships. The team can interact via Twitter, News Editor and Editor are happy to be tweeted. They will not cover stories on direct transactional product plugs, topics/ stories that are too broad or awareness days. They do not want topics that are too patient-focused, they would like content that speaks to the nurses as opposed to patients. Content should be related to nurses, not doctors or midwives etc. The magazine for nurses about nurses. It’s the same for content about doctors. Releases that have quotes from consultants, no matter how good they are, won’t work. Nurses are a very distinct audience compared to doctors. However, they will accept patient case studies that explain what works for patients The team prefer contact via email, do not call before sending a press release. The week starts off quiet on Monday and Tuesday (best to contact on these days), Wednesday and Thursdays are busier with Friday being the publication day. They accept content written by nurses, about development workshops/

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