About

Bio

Y Money Y (previously known as Iona's Young Money Blog) is dedicated to providing help and solidarity for young people when it comes to their finances. The blog is written by Scottish-born Finance Writer and musician Iona Bain and her father Simon Bain. She created the blog in 2011 as a result of a couple of years of the recession in play and wanting to create "sympathetic, nuanced or helpful media coverage that was on the side of young people". Nominated for the Headlinemoney Rising Star of the Year award in 2014, Iona is able to write about financial products of all kinds, from protection to pensions, as well as key financial industry trends. Having established the Young Money Blog in 2011, she has gone on to write for a number of consumer-facing publications, including the Daily Mail and the Herald, as well as corporate clients like HSBC and the Co-operative. She has also written a column for Baillie Gifford's child savings website since 2011. Iona has appeared on Radio 1, BBC Scotland and Channel 4 News to discuss financial issues affecting the younger generation. She was was also Senior Reporter at the FT's award-winning B2B title Financial Adviser, building up significant knowledge of financial services. Previous posts on the site include: Two tips that will save you HUNDREDS on your train tickets, And now for some good news!, Don’t let your dream trip turn into a financial nightmare, Could this be a generation Y Budget in disguise?, and Style - & stereotypes- over substance. Categories on the blog include Book Reviews; Relationships; Consumer Affairs; Economy; Education; Generation Y; Investigations; Opinion; Money; Politics; Student Finance; Technology; Teenagers; as well as Our People. The posts tend to vary in length. In terms of PR opportunities Iona and Simon will add guest posts where appropriate and states: "This is a non-profit blog which is entirely on the reader’s side. Any guest articles promote only reputable services and other financial blogs". She also adds "This blog does not accept poor content advertising dubious products/services and written purely for search engine optimisation". Iona can be reached via email at Normal 0 false false false EN-GB X-NONE X-NONE <w:LsdException Locked="false" Priority="9" Q

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Location

United Kingdom

Frequency

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Circulation

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Sectors

Personal Finance


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