Bio

Background: BBC Radio Sheffield is the BBC Local Radio service for English metropolitan county of South Yorkshire and North Derbyshire. This includes the city of Sheffield, plus Rotherham, Doncaster, Barnsley, Chesterfield and surrounding areas. It was the second BBC local radio station, beginning on 15 November 1967. The majority of the station's programming is produced and broadcast from Sheffield. During off-peak hours, BBC Radio Sheffield also carries regional programming for Yorkshire and the North Midlands from sister station BBC Radio Leeds, which also originates the networked evening shows for BBC Local Radio on weekday evenings. During the station's downtime, BBC Radio Sheffield simulcasts BBC Radio 5 Live overnight.  The station carries a mix of music, national and international news, sport and information. It is broadcast on 88.6 FM and 104.1 FM, 1035 AM, DAB Digital Radio and Online. Schedule: The schedule can be viewed here Target audience: Listeners age 35+. It has an approximate 50/50 split of male/female listeners during breakfast and drive time and but in the daytime this changes to 40% male and 60% female. There is an emphasis on community and multicultural programming. Circulation: Source: RAJAR for period ending March 2020. Monthly Unique User figure: The BBC are unable to disclose their Monthly Unique User figure. Advertising Rates: The BBC are unable to advertise on their UK outlets. Tips for PRs: The BBC cannot accept traditional product press releases because the BBC cannot endorse products. The BBC will not carry out competitions. Awards: 2019 - O2 Media Awards for Yorkshire and Humber, Radio Programme: Clinton Woods Interview (nominated) 2019 - O2 Media Awards for Yorkshire and Humber, Radio Programme: The Naked Podcast (winner) 2019 - O2 Media Awards for Yorkshire and Humber, Radio Programme: The Emptiness Within (nominated) 2019 - O2 Media Awards for Yorkshire and Humber, Best Documentary: The Emptiness Within (nominated)  2019 - O2 Media Awards for Yorkshire and Humber, Entertainment Programme: Bangers and Cash (nominated)  2018 - ARIAS, Best Marketing Campaign: Common People (gold)  2018 - O2 Media Awards for Yorkshire and The Humber, Sports Programme: Sheffield ‘Derby’ (nominated)  2017 - O2 Media Awards Yorkshire and the Humber, Best Radio Programme: The Magic of John Sullivan (winner) 2015 - O2 Media Awards Yorkshire and the Humber, Team of the Year (Broadcast) (highly commended) 2011 - O2 Regional Awards, Editorial Team of the Year (Winner) 2009 - The Frank Gillard Awards, Sport (Winner)