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Geared towards marketing, sales and customer service managers and directors at corporations. Provides unique content to help mainstream business managers understand CRM. Looks at CRM from a business management perspective. Topics covered include CRM strategies, best practices, change management and customer loyalty. Offers feature articles, case studies, webcasts, an interactive forum, an event speaker board, a guru panel and an online store.
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United States of America
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CRM-Customer Relationship Management, Retail Management, Sales & Sales Management
Bio
Geared towards marketing, sales and customer service managers and directors at corporations. Provides unique content to help mainstream business managers understand CRM. Looks at CRM from a business management perspective. Topics covered include CRM strategies, best practices, change management and customer loyalty. Offers feature articles, case studies, webcasts, an interactive forum, an event speaker board, a guru panel and an online store.
Website
Social media
Location
Frequency
Circulation
Sectors
CRM-Customer Relationship Management, Retail Management, Sales & Sales Management
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ViewChinese Management StudiesBackground and Format: Chinese Management Studies documents research into Chinese processes of managing enterprises, firms and corporations. It includes In-depth analysis of Chinese managerial thinking, philosophy and processes, empirical pieces on Chinese management. The journal fosters research by Chinese scholars across China, as well as the work of international researchers. Audience and Readership: Aimed at scholars in universities worldwide and managers who wish to understand, or communicate, Chinese thinking and managerial practices. Circulation: The Publisher does not disclose the figure. Ad Rates: This journal does not carry advertising. Other information: Submission guidelines can be found here.
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