Bio

Fashionista is a commercial fashion blog based in the New York Breaking Media office. The blog is aimed at a global audience; the site covers the personalities, companies, events and trends that shape the fashion universe. Fashionista was set up in 2007 by New York-based Writer and Blogger David Minkin. David is also the Co-Founder and Publisher of Breaking Media, the owner and operator of Fashionista and its sister sites: Dealbreaker and Above The Law. His interests include extinct languages, number theory, mysticism, remote islands, Viking history and Berlin-era Bowie. At the 2012 Bloglovin' awards Fashionista chronicles the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and showcasing the industry's hottest new designers. Blog posts can be found listed under several different categories including Fashion Week (New York, London, Milan and Paris). Along with Style, Streetwalker, Beauty, Makeup, Nails, People We Like, Parties, Shopping, Retail, Sales, Reader Photos and Nail Art. Posts range between 500 and 1000 words and are always accompanied by high-quality images. Some of the most popular stories that appear on the site include The 10 Best YouTube Hair Tutorials, The 10 Most Powerful Women In Fashion and The 10 Best YouTube Makeup Tutorials. The most frequently talked about topics on the blog include Karl Lagerfeld, Kate Moss, Fashion Week, Marc Jacobs, Anna Wintour, Topshop and Vogue. PR opportunities exist but are limited to news, reviews and interviews. PRs are therefore recommended to familiarise themselves with the blog's content before establishing contact. The recommended way to contact the blog is on the email address provided; alternatively they can be contacted through the various social media platforms. On Twitter, the team is particularly active and responsive to tweets. Sections include: News, Business, Style, Beauty, Shopping, Careers, Fashion Week, Editors' Picks The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted. You will also find that if a blogger is a journalist for another outlet(s), Cision tracks their contact preferences there as well. The outlet offers RSS (Really Simple Syndication).