About
Bio
Background & Format:
ITV2 aims to provide entertainment, factual programming and comedy shows from the U.S to a national audience, available on Freeview and on Sky Channel 179. Advertising information can be found: www.itvplc.com/contact-us
Programme Maker / Production company:
ITV Network Ltd.
Target Audience:
16-34 year olds.
Viewing Figure:
We cannot issue audience figures due to contractual restraints. Please visit BARB here.
Tips for PRs:
All initial enquiries to be sent to the press centre, on the email address provided.
Tweets to the ITV2 account may be used on air.
The channel is on Instagram here: www.instagram.com/itv2/?hl=en
Alerts:
Gorkana Alert: Wednesday 12 February 2014
ITV is to expand its free-to-air family of channels with the launch of ITVBe, featuring the best entertaining lifestyle and reality programming from the UK and the US. From launch, ITVBe will become the exclusive home of ITV’s award winning series, The Only Way is Essex. The new channel, which is likely to appeal to a younger, female audience, will also feature acquired content, including the US Real Housewives franchise, which currently airs in daytime on ITV2.
ITVBe, which will launch towards the end of the year, will be wholly funded by advertising and sponsorship, and will be available free on all the major broadcasting platforms, including Freeview, Sky and Virgin. ITVBe will complement ITV2 which will continue to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart.
Peter Fincham, Director of Television at ITV, said: “Expanding ITV’s family of channels to introduce a new free-to-air, female skewing channel focusing on entertainment and reality means our viewers will have access to even more great content. We identified an opportunity to develop what is currently part of the ITV2 schedule - reality and non-scripted shows, which are very popular with young women and housewives with kids - into a distinct channel proposition, aimed more squarely at that audience. ITV2 will continue to be the youngest channel in our portfolio, outside of CITV, and the strategy of bringing more scripted series, both acquired and commissioned, will continue apace, alongside panel shows, formats and other young skewing commissions.”
Email
email@cision.one
Website
site@cision.one
Social media
Location
United Kingdom
Frequency
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Circulation
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Sectors
Broadcasting Industry
Bio
Background & Format: ITV2 aims to provide entertainment, factual programming and comedy shows from the U.S to a national audience, available on Freeview and on Sky Channel 179. Advertising information can be found: www.itvplc.com/contact-us Programme Maker / Production company: ITV Network Ltd. Target Audience: 16-34 year olds. Viewing Figure: We cannot issue audience figures due to contractual restraints. Please visit BARB here. Tips for PRs: All initial enquiries to be sent to the press centre, on the email address provided. Tweets to the ITV2 account may be used on air. The channel is on Instagram here: www.instagram.com/itv2/?hl=en Alerts: Gorkana Alert: Wednesday 12 February 2014 ITV is to expand its free-to-air family of channels with the launch of ITVBe, featuring the best entertaining lifestyle and reality programming from the UK and the US. From launch, ITVBe will become the exclusive home of ITV’s award winning series, The Only Way is Essex. The new channel, which is likely to appeal to a younger, female audience, will also feature acquired content, including the US Real Housewives franchise, which currently airs in daytime on ITV2. ITVBe, which will launch towards the end of the year, will be wholly funded by advertising and sponsorship, and will be available free on all the major broadcasting platforms, including Freeview, Sky and Virgin. ITVBe will complement ITV2 which will continue to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart. Peter Fincham, Director of Television at ITV, said: “Expanding ITV’s family of channels to introduce a new free-to-air, female skewing channel focusing on entertainment and reality means our viewers will have access to even more great content. We identified an opportunity to develop what is currently part of the ITV2 schedule - reality and non-scripted shows, which are very popular with young women and housewives with kids - into a distinct channel proposition, aimed more squarely at that audience. ITV2 will continue to be the youngest channel in our portfolio, outside of CITV, and the strategy of bringing more scripted series, both acquired and commissioned, will continue apace, alongside panel shows, formats and other young skewing commissions.”
Website
Social media
Location
Frequency
Circulation
Sectors
Broadcasting Industry
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