Bio

Background and Format:LBC (Leading Britain’s Conversation) is Britain’s only national news talk radio station. It tackles the big issues of the day, with intelligent, informed and provocative opinion from guests, listeners and presenters, including Nick Ferrari, James O’Brien, Shelagh Fogarty, Iain Dale, Nick Abbot, Beverley Turner and Maajid Nawaz . LBC made history with ‘Call Clegg’, as the world’s only radio station with a Deputy Prime Minister as a host. LBC is available on DAB digital radio, online at lbc.co.uk, through mobile apps, Sky Digital Channel 0112, Virgin Media Channel 973, Freeview channel 732 and on 97.3FM in London.Production Company:Global RadioSchedule Times: The full on air schedule can be viewed here Target Audience: LBC's audience is 70 per cent ABC1, with a 50/50 gender split The station attracts a loyal audience, particularly among the 55+ age range LBC also targets listeners aged between 30 and 54 LBC reaches 1.5 million people on average across the UK each week (listening for at least five minutes) Nick Ferrari hosts London's number one commercial radio breakfast show by market share(Source: Publisher)Circulation:Source: RAJAR for period ending March 2020.Monthly Unique Users: 2.5 million monthly unique users for lbc.co.uk(Source: Publisher)Top tips for PRs: PRs pitching story or features ideas should contact planning@lbc.co.uk  The news team can be reached on +44 (0)20 7766 6400 and newsroom@lbc.co.uk LBC is part of Global Radio, which also owns stations including Capital, Heart and Classic FM. Resources are shared through eight regional news centres. The breakfast show drives LBC’s audience, with 70 per cent of listeners coming through to LBC via Nick Ferrari’s morning show Late night phone-ins have a large following and are key for listener retention The typical listener will tune in for 25 minutes Planning Editor Oli Sly works across all the station’s shows and is a good first point of contact for PRs. It is best to start by sending him an email with a brief overview of the pitch and follow up with a phone call if necessary.  Nick Ferrari’s setup producer, James Davies, is a good point of contact for the breakfast show. There is a daily editorial meeting at 9am, with a recap at 2pm. A weekly planning meeting takes place on Thursdays, though the team is happy to be contacted at any point, as long as PRs are clear as to why a story will appeal to LBC and its audience. Anybody pitching guest presenters would need to have high profile, national figures available. Potential guests would need to stand out, have name recognition and a very strong following. There are no automated programmes on LBC. Whilst a small number of programmes (typically ‘best of’ compilations and the like) are pre-recorded, a producer or studio manager is on hand should any major news stories break. All programmes on LBC and LBC News are locally produced from within the transmission area. On very limited o