Bio

This blog is hosted on nymag.com. Covers all aspects of fashion in the New York area and beyond. From trends and celebrities' clothing choices to fashion shows and new clothing lines, anything and everything is covered. Although the blog does cover the beauty sector and has a big interest in celebrities, it is predominantly focused on fashion. Of course, there is a cross over from beauty, celebrity, shopping and fashion, so often a lot of the posts are broadly about all three. The content on the site is provided by staff who work for New York Magazine, whether that is on the website or in the print edition. Although some of the content on The Cut does include celebrities and beauty the main focus is fashion. Some of the most common categories within the fashion sector of the blog include Runway Shows, Trends, Models, Designers, Street Fashion and Fashion Awards. Within beauty the regular features include Beauty Best Bets and Beauty News. The shopping section runs regular features Best Bales and Sales. The Cut is a very active blog and on an average day it is updated on several occasions. Some of the content often takes on a satirical stance, especially when it comes to celebrity gossip and news. Although, a lot of the fashion coverage is more serious and especially when there is a fashion week taking place in one of the major cities in the world. The site explores fashion through the lens of the modern woman; in addition to high end fashion coverage and photography, there is street coverage, commentary, confessionals, and "reports from the sexual front lines." PR opportunities include launch news, product reviews, and live blogging among others. The best way to get in contact with the blog is on the email address provided; alternatively the phone number will take you through to the New York Magazine directly. The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted. You will also find that if a blogger is a journalist for another outlet, Cision tracks their contact preferences there as well. This outlet offers RSS (Really Simple Syndication).