Bio

Background and Format: Founded in July 2017, VERSUS is the platform dedicated to showcasing the cultural convergence happening across the worlds of sport, music and style. Grime and hip-hop has become the soundtrack to football, while high-end fashion brands are looking to the football field for creative inspiration. Athletes have now become cultural icons, not just sporting ones. With a premium presence across site and social, VERSUS aims to provide access to the personalities driving this cultural convergence and explore the inspirations fuelling it. Audience and Readership: VERSUS is targeted at a 15-24 years-old audience, with a male to female skew of 65% to 35%. Our readers grow up on the streets and that’s the place where sport, music and style trends emerge. Deadline: Ongoing. Monthly Unique Users: Source: Publisher Sections and Supplements: Pre- Match Playlist Ad Rates: For advertising details or a media pack contact austen@versus.uk.com Other Information: Their Instagram can be found here. Their YouTube can be found here. For commercial enquiries, please email austen@versus.uk.com Gorkana UK Consumer Alert: Wednesday 11th October 2017 VERSUS, the platform dedicated to showcasing the cultural convergence happening across the worlds of sport, music and style, has launched a new video series. 'Pre-Match Playlist' is a new series from VERSUS exploring the relationship between sport and music. Each episode, an athlete will run us through the impact music has on their performance and curate a playlist of 5 to 6 tracks that they listen to on game day. Each episode is 3 to 4 mins in length and will be an ongoing series with regular episodes featuring the biggest names from football, boxing, athletics and beyond. For more information, Editor Corey Pellatt can be reached on +44 (0)7428 719 514 and corey@versus.uk.com. The team at VERSUS can also be found on facebook and YouTube.