Bio

Woman's Day is written for American women and, more specifically, working, married mothers in their early-30s to mid-50s. Mission is to provide a broad base of information which American women can use in their daily lives. Topics covered by the magazine include Food, Health, Fitness, Fashion, Beauty, Money Management, Home Decoration, Child Care, Family Issues, and Crafts including anything that informs women on how to simplify their life or make their dreams come true. The print magazine is published ten times per year, with combined July/August and December/January issues. The US edition began publishing in 1931 as a free in-store menu/recipe planner at supermarket chain A&P, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for two cents a copy, the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health. Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000. Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 Woman's Day, along with the rest of Diamandis, was acquired by Hachette Filipacchi Medias. Hearst Magazines bought the Hachette' U.S. magazines in 2011. It continues to focus on traditional values of home, family and children. With a current circulation of 3,800,000, it claims a readership of more than 22 million with 12 issues a year and its website has over 2,000,000 visitors per month. Features include timely news and service articles. Articles have a strong emphasis on spirituality and well-being. Celebrity coverage is minimal. Regular editorial sections include: Your Health (including regular columns Your Health and WD Checkup), Your Looks (including columns Fashion Finds, and Beauty Finds), Diet & Exercise (health and fitness), WD Solutions (including tips on family, home, money, and relationships, as well as Tip Talk, a how-to-do-everything-better guide), WD Decorating (remodeling and redecorating stories), Children (including the first-person parenting column The Mom Next Door, family and parenting advice, children's health and well-being information), WD Food (including Good Cooks, 1-2-3 Dinner, and 1-2-3 Dessert), New/Now (including information about the hottest trends, latest movies, books, CDs, new products, etc.), You (inspirational essays on love, friendship, and relationships, including the Indulgences section, which highlights treats and splurges for readers),